Influential Copy Writing

Influential script writing service for;Power of Words

  • Websites
  • Advertising materials
  • Video scripts
  • CV writing
  • Tenders
  • Funding applications
  • Dating website profiles

Just recently, a fairly new waitress in a restaurant I eat at commented with a big smile, “Everyone remembers Alan”. I get extra coffees, treats, discounts and impeccable service from the lovely staff at many places I frequent. And even the places I don’t go that often. Why? It comes down to how you treat people and how you speak to them.

At the risk of stating the obvious, the only way to connect with people, to help them, to get them to like you and get your message across, is to speak to them. It’s common sense isn’t it? We speak to people in so many different ways, don’t we? And whether it’s in person, on the phone, by email, via video, and especially through your website; if you don’t connect with them through words – you’ll be ignored!

You see, words get inside people’s heads. Words have an affect on their emotions and an effect on their thinking and decision making. In fact, there’s research that shows people with damage to the emotional centres in their brains (who can’t feel emotions) can’t actually make decisions – even simple ones like what to eat!

So for you to be memorable and influential, your words/speech have to have structure and flow. They have to evoke emotions like trust, connection, understanding and empathy. You gotta captivate people so you get on their ‘mental radar’; and you gotta keep them interested and engaged in order to stay on it! It makes sense, doesn’t it? Can you do that? Does your message do that?

  • What decisions do you want people to make about you or your business?
  • What messages do you want to send?
  • Who exactly do you want to influence, and how?
  • What do you want your friends, family, clients, workmates, employees or bosses to do or feel as a result of you speaking to them?
  • What do you want people to think about you?
  • How do you want them to feel?
  • Does your written message achieve all this?

For it to do what you want, your message has to have structure. It has to take the listener or reader on an unconscious and emotional journey that captivates, enthralls and inspires them to action! Everyone loves a good story, how good is yours?

*Research proves that when people make a conscious decision, that decision has been made in their unconscious mind anywhere from 7 to 10 seconds before they are aware of it! Which means that as a person consciously considers whether to buy your product, use your service, accept you as a potential date/partner, accept your proposal or tender, give you a job or make any other decision – that decision gets made before they’re even aware of it. This offers you the incredibly powerful opportunity of affecting their decision. With the right words, you can create unconscious or subliminal messages that will sway their decisions in your favour.

As a Doctor of Hypnosis and an expert in language structure and its psychological effects, I can help you formulate a message that speaks to your client’s deepest unconscious desires and decisions.

I offer a full script writing service tailored for any medium. now to get a free appraisal of your website or written material.


“After trying many different copy writers for my website, and getting super frustrated finding someone that was good and really got what I was trying to do. I found Alan through a friend of mine, I emailed him my info along with what I was attempting to accomplish and say on my website… and BAM he nailed it first attempt!! No revisions!! I was totally blown away… I will continue to use Alan for all my copy from here on out!! Thank You, Alan”

“My conversion rate has gone up by 18%!” Cathy Brown Skyora

*Max Planck Institute for Human Cognitive and Brain Sciences

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